Brands I’ve worked with

Why Work With Me

Your brand isn’t just a business. It’s your dream, your risk, your late nights and early mornings.

It deserves to be seen, understood, and remembered.

If you’re ready to give your brand the identity it deserves, I’d love to create it with you.

The Process

Great design doesn’t happen by chance—it’s built on strategy, creativity, and collaboration.

I follow a streamlined process that ensures every brand I create is thoughtful, cohesive, and built for impact. From the first spark of an idea to the final polished design, we work closely with you to bring your vision to life with precision and purpose. 

Great design doesn’t happen by chance—it’s built on strategy, creativity, and collaboration.

I follow a streamlined process that ensures every brand I create is thoughtful, cohesive, and built for impact. From the first spark of an idea to the final polished design, we work closely with you to bring your vision to life with precision and purpose. 

Project Exploration

I get to know your brand, your vision, and your goals.

Vision Board

Define the creative direction, from colors to concepts.

Draft & Refinement

I bring ideas to life and fine-tune until it’s just right.

Execution & Delivery

Your brand, fully realized and ready to make an impact.

1

Project Exploration.

I get to know your brand, your vision, and your goals.

2

Vision Board.

Define the creative direction, from colors to concepts.

3

Draft & Refinement.

I bring ideas to life and fine-tune until it’s just right.

4

Execution & Delivery.

Your brand, fully realized and ready to make an impact.

A Little Something About Me

I didn’t exactly grow up as the life of the party. I was the quiet, awkward kid who never quite knew what to say. And trust me, small talk was not my strong suit.

Then life threw me a plot twist: I was moved into a marketing role and mentored by an expert who opened my eyes to the world of branding. Suddenly, everything made sense.

I discovered that branding was basically communication with a little bit of magic; colors, shapes, and words working together to tell a story, spark emotion, and help people connect. And I was hooked.

Fast forward to today, 10 years later, that fascination has become my passion & work. I help founders and teams turn their scattered ideas into cohesive brands that feel right and actually work hard for their business.

Branding isn’t just about making things look nice (though yes, your brand will look great when we’re done). It’s about creating something that feels true to you, speaks to your audience, and sticks in their minds long after they’ve seen it.

hi-ra-yà

“Hiraya” is a Filipino word that means the fruit of one’s dreams, hopes, and aspirations. And that’s exactly what I want every brand I design to be: the realization of what you’ve been dreaming about.

On a more personal note, “Raya” means friend. And that’s how I approach my work; as a partner who cares about your brand the way you do. I go the extra mile (and then a few more) because I know this isn’t just a business for you — it’s your dream.